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Follow up to my previous post from August 9. One week into the experiment with E…


Follow up to my previous post from August 9.
One week into the experiment with Etsy Ads for Step Stools.
20,600 ad views, 70 clicks, 1 order, $129 revenue, $18.46 spent. Approx 7x ROAS.
In addition, I’ve sold another step stool from organic search for $171.
I’m researching the value of using the “Safety Warning” graphic as the first photo. I have 8 listings I’m advertising – 2 “Safety Warning” listings (25%) and 6 “normal” listings (75%). As far as ad-clicks go, the 2 “Safety Warning” listings have gotten 22 out of 70 clicks (31%) AND the $129 sale was from this ad.
To expand the experiment, I’m adding two listings. I’ve designed a new step stool and I’m advertising both listings – one with a “Critical Safety Hazard” first photo, and one with a product photo.
I also took advice from people in the group and improved the graphic for the “Critical Safety Hazard” photo.




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